girls like you 2013 Back To School Wake Up Call

BGCA kicked off the back-to-school season with our national campaign, Tools for Back-to-School, in mid-July. This year's event was hugely successful -- both in size and celebrity presence to energize our young people as they prepare for a great school year as well as to support on-going online and partner promotions. Our superstar Boys & Girls Club alums, Shaquille O'Neal, and his mom, Lucille, issued the WAKE UP CALL with motivational messages to the over 200 youth from Madison Square Boys & Girls Club followed by a plethora of media interviews to spread the word nationally via Good Morning America, Tom Joyner Morning Show, Yolanda Adams Morning Show, Rickey Smiley, Good Day LA, Better TV, a Disney PSA shot on-site and many more. The event also featured youth performances, celebrity appearances by Disney star and actress/singer, Coco Jones, and of course, our creative obstacle course depicting the path to academic success.

girls like you 2013 Back To School Wake Up Call
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